14. Which parts of the Theatre section do you regularly read/refer to?
0 Preview
0 Review
D Theatre “at a glance' grid
0 Theatre listings
Cl Dance listings
0 Cabaret listings
0 Do not read the theatre section
15. Which of the following Classified sections do you read/refer to?
Cl Recruitment
Cl Services
0 Bands/Music
Cl Courses/Tuition Cl Dance classes 0 Buy and Sell
0 Health
Cl Activities
Ct Announcements 0 Groups
0 Accommodation 0 Personal
16. Thinking about The List, which of these descriptions best fits your opinion? (You may tick more than one box.) 0 I buy The List for the listings of
what's on D I buy The List for the reviews
and articles as well as tor the listings of what's on D I wouldn’t buy The List it it only
had the listings of what's on
17. How many times on
average do you refer to your
copy of The List each fortnight? 0 Once or twice
03- 4 times 0 5 - 6 times DOver 7times
18. How many people apart from yourself read your copy of The List?
0 No one else
C11 other
0 2 others
0 3 others
0 4 others
0 Over 5 others
19. Do you consider The List good value for money? 0 Yes, I do think The List is good value for money 0 No, I don’t think The List is good value for money
READERSHIP SURVEY
20. How often do you . . . (*please tick the relevant boxes, once a week once a fortnight
Go to the cinema Cl C] Go to a live music concert C] U
Go to the theatre Cl D Go to an exhibition C] U Go to a club
D D Go to a restaurant L] C]
21. Which sources of reviews most influence the choice of films you see?
D The List
0 Barry Norman/Film '93
‘3 Daily newspapers
Cl Sunday newspapers
Cl Friends' recommendations
C] Film magazines (please specny) ..................................... n D Other magazines (please specdy) ................................... n
22. Which of the following daily newspapers do you regularly read?
C] The Herald
0 The Scotsman
Cl Daily Record
0 The Independent
0 The Guardian
0 The Times
D The Evening Times
0 Evening News
CI The Daily Telegraph
D The Sun
D Other (please specily)
C1 Do not read a daily newspaper
23. Which of the following Sunday newspapers do you regularly read?
0 The Independent on Sunday
0 Scotland on Sunday
0 The Sunday Times
D The Observer
0 Sunday Mail
D The Sunday Telegraph
D Other (please specily)
Cl Do not read a Sunday newspaper
24. Do you have your daily/ Sunday newspaper(s) delivered to your home?
D Yes
DNO
once a month
occasionally never
[3 D D C] D U D D D U D D C' D U D D
25. Which of the following magazines do you regularly read?
Cl Empire
0 Sky
D The Face
D 0 Magazine
D Vox
G Select
Cl NME
Cl M8
Ct Viz
Cl Private Eye
0 Other (please specily)
26. If The List wasn’t available, how would you find out what events/entertainments are on?
0 Posters 0 Free publicity leaflets etc.
Cl Direct mail D Teletext D Other source (please specily)
0 Don't know
27. Which of these radio stations have you listened to in the last 7 days?
0 BBC Radio Scotland
D Radio 1FM 0 Radio 2
0 Radio 3
0 Radio 4
Cl Radio 5
D Forth RFM Cl MAX AM
CT Clyde 1 FM Cl Clyde 2 AM CT Virgin 1512 0 Classic FM 0 Other radio station (please specily)
0 Do not listen to radio
28. Have you seen or heard any advertising for The List recently?
D Yes
D No 0 Don't know
29. If yes, where did you see/
hear the advertising? 0 Posters
a TV
D Radio
Cl Cinema
0 Theatre brochure
D Other source (please specily) ......................... ..
30. Are you? 0 Male
D Female
31. What age are you? C] 17 or under
018-22 023-26 027-29 030-34 {335—39 040-49 DOverSO
32. Are you? 0 Single D Married CT Living with a partner
33. Are you presently? Cl Employed lull-time (more than
29 hours a week)
0 Self employed/freelance
Cl Employed part-time
D Unemployed
D At school
D At college/university/lurther education
0 Child carer
34. If employed full or part- time, please state your iob/title/profession/industry
35. In what range is your annual income? 0 Under £5,000
Cl ESK - £10K Cl ETOK - £15K E3 ‘2le - 20K Cl £20K - £25K Cl £25K+
40 The List 21 May—3 June 1993