Three-day creative industries conference and five-day virtual reality programme debuts at Australia’s largest arts festival in 2020

The Adelaide Fringe returns this February with another cracking programme of theatre, comedy and more, taking over the city for 31 days and nights for its 60th birthday edition. As Australia’s biggest open access arts festival, the Adelaide Fringe promises a diverse and varied range of performances from around the world, with forward-thinking concepts and innovative ideas always at the forefront. With this in mind, this year’s festival sees a brand new addition to the programme in the form of Electric Dreams, a three-day creative industries conference (Wed 19–Fri 21 Feb) looking at how technology is changing the arts world, and a five-day virtual reality programme and immersive storytelling showcase (Wed 19–Sun 23 Feb).

Looking at how technology is transforming society, the conference brings together leading figures in art, games, films and entertainment to explore how creative changes can shape and design tomorrow’s world and connect with audiences in new ways. ‘Electric Dreams is a rare opportunity for us all to directly experience how technology is rapidly changing and growing the way we engage with and create art.’ Adelaide Fringe Director and CEO Heather Croall says. ‘Electric Dreams is a chance for creative practitioners to see how digital developments could be applied to their work, and for the wider public to see mind-blowing work from some of the world’s most innovative immersive storytellers.’

At its heart, Electric Dreams poses the question Addressing trends in gaming, VR and AR, the

of how we can all benefit from the creative and commercial opportunities of immersive media. programme will look at how these technologies are impacting theatre works, screen productions and

10 THE LIST 1 Feb–31 Mar 2020