ADVERTISING FEATURE S tr ike A POSE
Suzy Pope catches up with LOOKLOOK co-founder Frances Spencer-Barton to fi nd out more about the Photo Tech Agency and their bespoke products
They say a picture paints a thousand words, but with the well known ‘instagram-effect’ there’s now more motivation than ever to create photos that have ‘thumb-stopping’ power. The bespoke tech of LOOKLOOK creates magazine-level photo shoots to rival the red carpet, but it’s for everyone and can be shared in an instant. The result is tailor-made, instant memories from events and spaces that you can share with the world.
Starting their journey in 2010, LOOKLOOK’s fi rst ever photo booth was a low-key, DIY affair. ‘Even though we created it ourselves from scratch, our fi rst
photo booth took amazing images as we used the same technology used on fashion shoots, including a wind machine.’ Says Darran Barton, Tech Director. Since their humble beginnings, LOOKLOOK have gone on to work with some of the world’s biggest brands, all from their base in Edinburgh.
‘The idea came from a casual photo booth at a friend’s wedding,’ co-founder Frances Spencer-Barton says. ‘Unstaged, natural photos of people all looking good and having a good time’ are what caught her attention. The informality of the photo booth produced carefree, natural photos unlike the staged, traditional
twists from treadmills in the fl oor to smoke machines and baths fi lled with plastic balls. With a background in marketing, Frances handles
the creative side, adding the innovative ideas that make each photo experience unique. Her husband, Darran, has a background in photography and handles the tech side. ‘All our tech is built in-house,’ Frances says, which is why LOOKLOOK can create such fi ne- tuned products; they are in control of every aspect of the product. Filters and video effects are made from scratch and tailored to each event, like a customised Insta-story effect.
photo shoots. The tech is infl uenced by the latest trends in the
fi lm industry. Twelve mounted cameras can capture a 3D photo in seconds, just like the latest Hollywood technology. But it’s not just the tech. LOOKLOOK create entire sets for photo shoots so we can all have a go at posing like an A-lister. Of course there’s a business element to it as well.
Companies holding events can get their brand content out online, generated naturally by their users. But beyond that it’s a fun way to make a keepsake – LOOKLOOK creates memories of everyone looking good and having a good time and allows you to share them with the world in an instant. ■ Find out more at looklook.co.uk
So, what is it? LOOKLOOK rents out bespoke photo ‘booths’ to events and companies. They create instant gifs with fi lters and video effects designed in-house. Attendees at launch parties, festivals and one-off events can then share jazzed-up photos of themselves across social media.
Each campaign is crafted
especially to suit the company or event style. LOOKLOOK have worked across the country – with everyone from distilleries to promotional events to companies like Junkyard Golf – providing something beyond a photo booth; a photo experience. Each product is packed with quirky
24 THE LIST 1 Sep–31 Oct 2019