Classified
ARTS CHARITIES MEDIA E CATERING 5 PUBLIC SECTOR VOLUNTARY EDUCATION RETAIL
Name
Mary Porter (29) Job
Account Director (Public Relations), Profile Plus
When did you start your job? April 2005
What does your job involve?
Profile Plus is a specialist leisure and lifestyle PR agency. It is my job to promote our clients to their target markets through both the Scottish and national media. Assisted by a team of three, I handle between eight and ten clients, ranging from whisky distilleries to hotel groups.
igiiita‘t‘s the best thing about your job? Every day is different, which keeps things exciting. I also get a great buzz from creating unique or quirky ideas for my clients.
tit/hat me you do beiore you started this job?
I worked in a travel PR agency in London for four years, which was a fantastic learning experience and I developed some great media contacts during my time there. I always knew I would end up back home in Scotland though. Before that I worked in advertising sales for The Scotsman Publications as they have a great reputation for training. It is key that if you work in PR you can sell, as ultimately you need to be able to sell your clients’ products to journalists.
timers best way to a job like yours?
Unpaid work placements at PR agencies are a good way to get experience and ensure that it is definitely what you want to do. Once you have your foot in the door with an agency it is a case of working hard, reading as much as you can, developing your media contacts and absorbing as much information as possible — if you do all this successfully it is easy to work your
way up through the ranks.
Why would you recoirimeiid a new business to invest; in :2 23’? em i if); lily?
In most industries there is a huge amount of competition
and a brand, product or service needs to be able to stand
out in a crowded marketplace. PR can help achieve that by communicating your key messages as well as helping you to develop new and innovative ideas which we know will interest the media. Through our contacts we then know who would be the best person to speak to about your story which means we can use time more efficiently and are likely to have greater success in achieving coverage.
Web Directory
RETAIL I TRAVEL l SERVICES
7 TEF...EELEI:?:".‘T
Urban Learning Space
Creative Learning Manager Salary: £23,340 per annum (Three-month probationary period)
Initial fixed term contract for six months
Urban l earning Spa< e is Stotland's first learning lab, forusing on designing transformatronal learning experiences and supporting (reativrty and innovation among Stotland's businesses and communities to
create wealth and well being. We are a small technology focused team committed to the development of proiects’ which encourage s0cial (ollaboration and networking.
We require a Creative l earning Manager to help us to develop
and deliver a portfolio of innovative projects and to deploy exrsting learning tools at ioss other proie( ts. lhe role Will involve: developing innovative and imaginative solutions: developing frurtful relationships \Nlill stakeholders. partners and [)I'()](‘('i (lients; a(ting to ensure that proie(ts always at hieve the highest level of quality; developing ideas and opportunities for funding.
lhis (hallenging position requires a (reative indiwdual Willi good (ommunkation and organisational skills to work both as a key team member and under their own initiative. lhe successful (andidate should ideally have proven expel It‘th‘ of proie(t design and delivery, and have a grasp of new i(’( hnology and innovation trends.
lhe su( ( essful (andidate Will also be expe<ted to attively promote the aims and t)l)](‘( tives of Urban l earning Spat e and make a signifit ant (()llilll)llll()ll to fulfilling its Vision.
l()l an applit .lil()li pat k please (ontatt l’).iriy( rawfoid, Personnel ()fli( er on O l 'il 22‘) 840‘) or barry@thelighthouse.co.uk. or Visit our
website. www.thelighthouse.co.uk.
(losing (late for aple ations is Friday 2 March 2007.
Scotland’s National Youth Dance Agency seeks:
Sales & Marketing Manager Closing date: 26th February.
Marketing Assistant Closing date: 5th March
For an application pack please contact YDance on 0141 552 7712 or email info@scottishyouthdanceorg.
www.ydance.org
Scottish Arts Council
106 THE LIST If) l of) lMéll 700/
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