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Clydeside story
Katy McAulay talks to the company that’s creating unique T— shirt designs out of vintage images of Glasgow.
The rise and rise of online shopping
anonymogusfiliyingsom is based in Glasgow, but it is typical of the growing trend for
opting-only retailers. Others who are giving Ebay a run for their money are craft-based
etsy.com. Scottish T-shirt guys tectonic.ch and information hub coolhunting.com.
hree new media and graphics designers do not make
for the most obvious contributors to the l’ashion world.
(ilaswegians Aaron Withey. Russell Kyle and Barry 'l‘homson met at designer college in l99‘) and are all in full time employment. But in their spare time. the group are dedicated to providing us with. as they put it. ‘quality distractions from the day-to-day grind‘ by means of music. guerrilla art projects and a T—shirt company called Anonytnousl.iying.
Set up in May 2005. Anonyinousl.iying stocks a smallish yet eye catching range ol‘ 'l‘-shirt designs. They use primary colours and striking graphics. and the results are hold and. in some cases. distinctly (ilaswcgian.
"l‘he original idea came abottt while sitting in a bar wondering why people in Scotland wear so many yintage Americana 'l‘-shiits.‘ says Aaron. "I‘here is plenty of history in atid around (ilasgow and we thought it was strange that
people would wear a l-s‘ltit'l saying “l'niyersity ol‘ Ohio" or ‘WE “Jimbob‘s Bar Kansas” without haying been there or knowing anything about it. We decided to haye a go at designing tees based on where we are.‘ Designs that lit the bill include a black tee emblazoned with the yellow logo or the ('lyde Valley lilectrical Company. or a red and white depiction of the Kingston Bridge. For a tnere £15. they‘re proying popular with a diyerse audience. says Aaron. ‘()ur customers come from a wide yariety ol‘ places. We haye the net geeks who want something no one else has. students buy from us because we are cheap and quite a l‘ew people haye bought purely because they like the 'l‘-shirts‘ releyance to (ilasgowf ()ther designs that get the thumbs tip include any featuring 'l‘oby. a quirky. swaggering being who walks with his oyersi/ed arms in the air. The character has been known to pop up in sticker and graffiti l‘orm on the streets of (ilasgow -- he is
just another ol‘ the expanding range of guerrilla ait distractions
we cart expect from these guys. so keep your eyes peeled.
www.3nonymousliving.com; theseareideals.co.uk.
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