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e usually form opinions about people within three
seconds of meeting them. It‘s a look. leap kind of
deal. With the Christmas party season rearing its ugly head. we don‘t want to be rearing ours. so out comes the make-up. the aftershave or the new haircut. However. those who really want to maximise the impact of their three seconds can learn the tools of the trade from an image consultant.
Léonie Roberts. spokesperson for the Federation of Image Consultants. says: ‘From a personal point of view. image consultancy is extremely popular; most people are interested in how they appear to others. With television programmes like What Not to Wear we are experiencing renewed growth.‘
Unsurprisingly. 80% of Roberts' clients are female. but she says that other consultants are aiming their business purely at men. ()ne service in Glasgow. Bang Image and Impact. is doing just that. combining advice on grooming. personal development and fashion sense in a four-hour lesson that. like Yorkie bars.
if ' l.‘.
ls1;]?en3raglghankey is in II charge of the ‘beauty‘ side of
th .‘ 2t th‘ M*
Streirectinlggticliiehall Stigets. Teaching men the basics of
skincare and how to shave
correctly. she says that the hairier sex are actually more A
in need of this kind of
service than women. ‘Sports
personalities are really into their image at the moment. which is promoting style to men. but guys can‘t ask each other for moisturiser tips like girls do.’
As well as a session with Shankey. clients also learn how to update and co-ordinate their wardrobe with fashion consultant Steph Wilson. Finally. Harry Harper. a behavioural expert with all the answers. has tips on how to use body language to your advantage and improve confidence. meaning that you leave the session £25() poorer
. in pocket. but with the tools to achieve your goals. 6 I I I e a n e 9 Other popular options for men and women include colour l and image sessions offered by consultants and Colour Me Beautiful practitioners across Scotland. These use the
DO you make a 900d flrSt ImpreSSIOn? Katy MCAUIay talks to psychology of colour to make the most of your raw
the companies who can tell if you are ‘high contrast autumn’. ; materials. We sent Mark Robertson (pictured. left). who likes to match his trainers with the dominant colour in his
COLOUR ME MEMORABLE outfit. along to see Yvonne Hardie at Total Image in
. Edinburgh and he found the experience fascinating.
The Mans Store IS at 47—49 Sauchiehall Street, Glasgow. Tel 0141 331 2844 The premise is that. acwrdmg to your own skin CW and or see www.bangformen.com. ‘
hair colouring. there are certain colours that can enhance Total Image is at 2a Randolphflace, Edinburgh. Tel 0131 226 1668
; your appearance. The session includes matching you to a i particular type and then explaining your colour options accordingly. There‘s also a dose of psychology thrown in —-
according to Hardie. certain colours can send messages to P 17 NOV—1 Dec 2005 1112 LIST 105
or see www.totalimageedinburgh.co.uk