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itiiEbHASSAULT 2: LONE WOLF
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(Capcom) 0000 - E: U ‘-: I it E i it H t‘w‘l I' F} E-auedeecent Locations Their all-time Search party : : z I Frogger Microsoft has just launched its first search engine but ~ Colin: . - why, asks Jack Mottram, so late in the game? " ‘ . " ‘ t " I ' " n I l‘L‘bi'ti:ii'_\. Microsoft launehed its seareh engine. .\lS\ Seareh. ' ‘- ' l”. ' z ' This is. putting it mildl}. late in the game. and it remains to be seen ' : :- ' : l‘ . : ' whether the eompan}. long Used to dominating an} market it turns : : V f - ' s ' " ' . ' ' :' its attention to. will be able to eateh up with (ioogle. lar and aw;i_\ the : : -' z ' r ‘ :- " 1' " : leader in the lield. seeond—plaee Yahool. also a relati\ e new corner. and ‘ -' I Tiger Woods :\ltttt/titt\ sophistieated young pretender. :W. t " " ' :r 2. 2" ~ Rod: v . '- n-
In the da_\s l‘ollow'ing .\IS.\' Seareh's ollieial launeh. reaetion has been - :r z : :~ 1 .' .- :' .t v mi\ed. with mail} L‘UliilltL‘lilitltH‘s tloubtlul as to whether .\lierosol't ean ' ' " t o z. " ' " ‘ . ' ,1 ‘ :' » mount an elleetix’e ehallenge. This might he down to the laet that .\lS\ ' 'l‘ ' v ‘ ° " l- " :’ 3;. ' r . tr : :t . Seareh doesn't bring anything new to the table. So how does it eompare : : ': .. x ' v t .» t" v: : ' ' ' ' ' with the market leader“? 'l'yping in} name into eaeh shows that (ioogle has . :" z ' ' in. 3.1; t T’ i' I ~ ' the edge. MSN Search returns reterenees to artieles l'x‘e written. with some :4 - v t t t n z .t ' l' t ' ~ ~ : 2 irrelevant links thrown in. while (ioogle points straight to m_\ website. \f'wt tr . :.- " u f ~ « ' z z .r
At this point. web tisers might be l'orgix'en t'or wondering: 'So what‘." r r z z y,» '. v .I ' I Golden Tee Well. for one thing. seareh is big business. and big businesses are not ,m: ti' v i z' « ‘7' ll» (if ‘ law; it :w- ,‘ Colin: " ; ~: 1" known l'or Putting the interests ot‘ eonsumers lirst. :\nd. as we inereasingl) Am :1 'r a a». : ' a ' - - rely on the web as a souree ol' inl‘ormation whieh. signilieantl}. we need not Sim: ~‘ H 'v ‘1 z ;' i remember. the eompany that eontrols aeeess to web—held know ledge is tree n: o ' ‘ ' , ' to massage results in favour of eommereial interests. to eensor politieal M Amt n “ w ‘- ' t‘ ' l eontent ((ioogle has been aeetised ol' collusion with the (‘hinese in . it. I: ‘4 t :Z ‘ 1' mini», gosernment) and traek the searching habits of its risers. building a database ‘w m: .' i I Star Wars Trilogy ol- interests. to Use or misuse as the)‘ see lit. t» .w w t' ‘ Rod: 1'" :z ‘w‘ I: 374
.-\s the boundaries between the dillerent media. and the real and \irtual : w . .n ' : ° r i»- n worlds dissol\'e. this beeomes of increasing eoneern. (ioogle is eurrentl} (,3 u: v " : at ' ' w l, ’ ' ' ' 2 digitising millions of texts from libraries in New York. and at Hui-um] and ., ;'_;,; w « r 1. w t 1. , f... u I - ,. r, Stanl'ord l'nix'ersities. Specialist seareh engines. sueh as Singing l’ish .' ) ks v v :~ f" :w W "’ ' ‘ I W ‘ 1' “‘ (singingl'isli.eoinl. index audio and Video eontent. Ask .lee\ es l.oea| n ti». ' f z ’W I .' t . . " tlocal.ask.eom/loea|l. :\()l..s M} l.oeations .ser\iees (Litii.Ctiliil and Yahoo? T" 3' ' w ' ,f I» "'t ' ' z' r' t'.’ r "r W l.oeal tloeal.yahooxom) link geographie loeations to Virtual ones. .'\nd the} ‘ .r m '~ :' ; ;.:' t “ r z n :w ‘w w ' :r ' . n . all traek our searehes. logging the books we read. and our politieal leanings. 7' - ' ‘z ‘ ' " M? v ' 1‘ I' ’1 1"" t ’ l
(ioogle‘s unol‘lieial motto is. lainotisl)‘. ‘Don't Be li\il‘. while Windows 1» a " '~ ' , «M " Ir: . " tisers doubtless suspect that Mierosol't t‘ollow's a similar eredo laeking the .t 2' : ' ' ' ': " -- ' w rim ' " '« word ‘Don‘t‘. But w'hoeVer ends up on top of the .seareli pile will end up "a . ;' ‘ '. : I Galaga owning all our online histories. \\'hieh is'illsl plain ereep}. -' : x! w' z r- Colin: 1' r: ° '
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