TBWA

Number of iellybeans needed to le an Absolut bottle: 222. .1 Percenta- ge of the world’s population who’ve tried Absolut: 72.8. .1 Percentage of the world’s population who would try it again: 72.7. (There’s no pleasing some people.) .1 Chances an Absolute Vodka drinker has been to university: 3 in 4. .1 Chances that an Absolut drinker would notice the deliberate misspelling in the previous sentence: T in )0. .1 Number of bottles of Absolut given as gifts to bosses in T994: 42,229. .1 Number of promotions in T995: 42,229. .1 Rank of Absolut amoncst imported premium vodkas: l. .J Percentage of drinkers who drink Absolut for this reason only: 0.00002. .1 Number of bars and restaurants in London, Manchester and Glasgow that pour Absolut: 2,300. .1 Number that are packed out every night: 2,300. .1 Average number of bottles needed to fill an Olympic sized swimminc pool: 4T5,523. .1 Number of times this has fleen done: 0. You’re ioking aren’t you? What a waste! .1 Age (years) the Absolut name will be in the year 2000: )2). .J Number of Jeople who think the Circle Line is shaped like an Abso ut bottle: T9,T42. .1 Number of advertising creatives who’ve thought of doing an Absolut Circle Line ad: 3,897. .1 Number of advertising creatives in London: 3,897. .1 Longest solo flight (miles) in the Absolut hot air balloon: 2,345. .1 Number of homes in Sweden heated with energy generated from the Absolut purification process: l0,000. .1 Distance (km) reached by lining up world’s supply of Absolut bottles around the equator: 27,300. .J Number of trivial excuses used for opening a bottle of Absolut: 347.8. .1 Number of grains of sand used in the ma— nufacture of one Absolut bottle: 43,072,66li '2. .1 Number of people who ccm identify the man on the Absolut bottle: 47. .1 Number who aren’t Absolut employees: 3. .1 Average number of words in an Absolut ad: 2. .J Number of words in Absolut Trivia: 4T9. .1 Percentage of people who read all the words in an Absolut ad: 99.7. .1 Number of peo le who’ve read all of this ad: 650,002. .1 Number of ’fbcts’ in Absolut Trivia that are actually true: All of them. Honest.

ABSOLU'I' TRIVIA.

THERE IS NO PURER VODKA THAN ABSOLUT. BEST DRUNK NEAT AT 0 C. AND THAT'S A FACT.